About          Challenge          Prizes          Agenda          Contact

The future of business is here, and we're here to hack it: 

Spatial Computing meets 5G technology. So, what are you waiting for?

Digital Creativity Meets Endless Connectivity

AT&T Business and Magic Leap are teaming up to completely redefine industry and commerce, and we want to invite top creative developers like you to ideate projects that haven't existed until now.

Here's the Idea

Dive into and develop with the technology of the Magic Leap One device, learning how to merge digital imagination with our physical world. Couple that with the power of a super-connected world via AT&T Business 5G, and you and your team will be hacking (and having fun, of course) towards a new era of experiences for businesses around the world.

Choose Your Use Case

To help get you started, we've identified some industries and use cases to build around:





Immersive Employee Training


& Operations

Enhance the Trading Process Using 3D Experiences

Applications for Near-Realtime Data

Visualizing & Understanding Supply Chain

Digitize Catalogs and Assets in 3D

Wellness Data Visualization

Provide Unique Account Access for Customers


Through Consumer Experiences

Product Design / 


Professional Training


Financial Data Visualization






Ready to Apply?

We’re closing this event to the premiere X-R, 3D, and Spatial Computing individuals, startups and studios with up to 100 employees, and since we have limited spots, we’re taking applications for an invitation. If you have the experience, and an idea that you can't wait to pitch us, then we can't wait to meet you and, hopefully, continue the conversation beyond the hackathon. So, simply...

...Once your application form is received, we'll let you know within two days if your idea made the cut...

...Whether you've been accepted or waitlisted, be sure to check your inbox for important info...

Think about an idea for a game-changing business application for 3D Spatial Computing...

...Whether you have a team or you’re looking for one, apply with your idea today...

...Then, we hack in September at the AT&T Foundry in Plano!

Prizes & Opportunities

Each winning team

will take home a

Magic Leap ONE device

The Grand Prize

Project will also be invited to attend

AT&T Business Summit in November

Grand Prize

1st Runner Up



2nd Runner Up


What's in it for you?

Of course, this is a hackathon, so prizes come naturally. More importantly, we are coming together as XR & 3D developers from Dallas and beyond to develop the future of digital experiences in business. AT&T and Magic Leap are eager to continue the conversation with projects from the event, to talk about furthering business and project development with you...

in other words: Bring those business cards!

...Bonus points for virtual business cards. 


Friday, September 27th

Social Night






Doors Open–Early Registration

Kickoff and Opening Remarks

Open AMA / Q&A

Networking Happy Hour


Saturday, September 28th

Day 1








Magic Leap Workshop


Pitch Workshop


Overnight Hacking

Sunday, September 29th

Day 2








Demo Rehearsal


Code Freeze 

Final Demos

Winners Announcements

& Reception

Technology Participants

Find out more about our great team of technology participants, and the technology and insights they'll be bringing to the hackathon

Ericsson is one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of the world’s mobile traffic carried through our networks. We enable the full value of connectivity by creating game-changing technology and services that are easy to use, adopt, and scale, making our customers successful in a fully connected world. For more than 140 years, our ideas, technology, and people have changed the world: real turning points that have transformed lives, industries, and society as a whole.

NCR Corporation (NYSE: NCR) is a leading technology company that enables, improves and brings unexpected value to every interaction between consumers and businesses. The global leader in retail and hospitality POS, and #1 in ATM multivendor software worldwide, we lead with digital capabilities to enable business transformation, creating software and hardware wrapped in services that run the entire enterprise for the banking, retail, hospitality, travel, small business and telecom and technology industries.

Headquartered in Atlanta, Georgia, NCR has over 30,000 employees and does business in 180 countries.

Ciena (NYSE: CIEN) is a networking systems, services and software company. We provide solutions that help our clients create the Adaptive Network™ in response to the constantly changing demands of their users. By delivering best-in-class networking technology through high-touch consultative relationships, we build the world’s most agile networks with automation, openness and scale. 

For updates on Ciena, follow us on Twitter @Ciena, our LinkedIn, the Ciena Insights blog, or visit www.ciena.com.

Equinix, Inc. (Nasdaq: EQIX) connects the world’s leading businesses to their customers, employees and partners inside the most-interconnected data centers. In more than 50 markets across five continents, Equinix is where companies come together to realize new opportunities and accelerate their business, IT and cloud strategies. In a digital economy where enterprise business models are increasingly interdependent, interconnection is essential to success. Equinix operates the most-interconnected global platform, sparking new opportunities that are only possible when companies come together.


Viacom creates entertainment experiences that drive conversation and culture around the world. Through television, film, digital media, live events, merchandise and solutions, our brands connect with diverse, young and young at heart audiences in more than 180 countries. 

For more information on Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following us on Twitter @Viacom, Facebook (facebook.com/viacom) and LinkedIn (linkedin.com/company/viacom).


Meet our jury panel

Mo Katibeh

Chief Marketing Officer 

AT&T Business

Josh Littlefield

Senior Director, Enterprise Alliances 

Magic Leap

Adrian Rotschild

Producer, Emerging Products Group

Aurelie Vincent

Founder & Executive Coach
Embody Agency


AT&T Foundry

2900 W Plano Pkwy 

Plano, TX


Powered by